Laura HigginsMay 29, 20233 minOvercoming overwhelm: Six ways to befriend the wild beast of business learning Ah, the thrills and spills of learning something new in the wild world of business! It's a jungle overflowing with opportunities (aka...
Laura HigginsApr 12, 20234 min10 Rock-solid tips for giving your socials a touch of the Blarney Stone How to add wit, warmth and charm and win more followers Succeeding on social media is a bit like kissing the Blarney Stone. Do it right,...
Laura HigginsMar 14, 20232 minAI - is it here to help? Fantasies, fears, and factsHowever you feel about it, excited, scared, or nonplussed, as in ‘what even is AI?’, AI’s wordsmithing incarnation Chat GPT is already...
Laura HigginsJan 11, 20234 minMapping your customer's journeyHow to do it, why it matters. Unless you live inside a Hollywood movie, your personal and professional relationships are unlikely to go...
Laura HigginsNov 8, 20224 minCreating awesome contentWhy it matters, how it works, where to begin. As the human wearing the marketing hat (OK, it’s probably one of many) for your small...