Heart-driven, pragmatic marketing plans for small businesses,
not-for-profits and community organisations
Laura really takes the time to understand the DNA of your business, which creates outstanding strategy and content without much editing required from the client side. This saved us so much time and created a level of trust to hand over our projects and know they will be executed with both professionalism and a clear understanding of our business goals. Plus, Laura is a delight to work with -highly recommend.
Kristy Plumridge, Organic Farmer, Community Advocate, Green Hills Farm
Will we make a great strategic marketing team?
We will, if you're
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Ready to work with a seasoned marketer who spent 25 years turning NFPS and community organisations into trusted, go-to providers of top products and services
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Fed up with throwing scarce marketing dollars at the wall for zero tangible results
5 Steps to a rock-solid,
yet superbly supple marketing strategy
1
The kick start
A 90-minute conversation to get clear about:
● What makes you special
● Where you are and where you're going - what are your goals?
● Who you want to serve
2
The research
I discover and document:
● Your ideal client and customer – who wants and needs what you offer? How do they think, feel and act?
● Your brand – does it tell your story clearly, confidently? Does it capture the imagination? Could it use a refresh?
● Your competition – How do you stack up against them? What would give you an edge? Is there a neglected niche you could fill?
3
The heads up
A 90-minute presentation and discussion to fill you in on what I found, so we can:
● Reality check, and (if necessary) refine your goals based on what the research tells us
● Lay out the plan
● Turn intell and insight into action and accountability
4
The write up
I produce your marketing strategy. It's:
● A practical, plain-English document, no high-falutin' marketing theory, no jargon
● A roadmap with checkpoints and milestones that make your marketing journey smooth, successful, and fun
● A step-by-step plan for marketing success on and off the internet - from your stellar socials to your heart-driven community participation
5
The handover
A 60-minute presentation to unveil the strategy and unpack the plan. We'll:
● Highlight some huge opportunities for growth and how you're going to grab them
● Pinpoint potential risks and pitfalls so you can sidestep them
● Set you up for launching, measuring and staying accountable every step of the way
Want a (guaranteed BS-free) marketing strategy that builds your business buzz?
3 ways to activate your marketing plan
Get it Done For You
Barely got the time or energy to make marketing happen, let alone keep it happy and healthy? How about a made-to-measure monthly marketing package that pumps energy and purpose into all your marketing arteries
Say ‘Hello (and probably a big fat 'phew!’) to The 💗Beat Marketing Package.
An elegant, efficient marketing service calibrated to your organisation's heartbeat - no pre-packaging, nothing off the shelf. Regular pulse checks - we’ll never set and forget you.
8 Curated activities to keep your digital and print marketing in top shape. Choose each monthly combo to match your current needs.
Plus, something we do, that other programs probably don’t.
24/7 support via the award-winning Marco Polo video messaging app – get timely help and feedback on all things marketing: things like … campaign ideas that come at you out of the blue, tricky comments calling for delicate responses, handling the flood of customer love flowing from that email offer that’s touched a chord.