Develop Your Digital Marketing Skills

60 minutes/hours of smart-snail-paced, step-by-step video tutorials 

1. Handle the Homepage
Navigate all the tabs like a pro. Heads up, getting to grips with the Home page is the crunchiest bit of cracking the Canva Code. 
We'll tackle it in delicious, digestible bites that make you go, 'Yum!'

2. Set up your brand kit and organise your folders

• Import your brand assets - logo, colour palette, fonts, images, etc, for gorgeous, instantly recognisable designs...every time

• No more 'lost' designs, everything schmick, stored and simple to find

 
3. Customise Canva templates in 3 easy steps

 

• Choose the template to fit your design - no more overwhelm  

• Brand it – easy as – using the brand kit you uploaded in Step 2  

• Add all the stuff - backgrounds, text, images, icons, videos in the right places and sizes - no more weird and wonky-looking efforts

4. Publish your designs 
Save, share, and distribute your designs (seamlessly ... yep, really) across social media platforms and emails

 

Is this the workshop for you?

 

Absolutely, if: 

• Your brain can't even begin to compute the Canva homepage 

• Your designs scream 'made by a drunken monkey.'

• You spent hours creating something half decent, but while you were losing your mind figuring out how to send it to your socials, it ... vapourised

 

Want to whip up cool marketing materials in Canva? This is your workshop

90 minutes of game-changing Zoom time – plus heaps of clever, creative content ideas, a workbook packed with fun exercises and fab tips, and a file of road-tested calls to action (CTAs) to capture your customers’ attention

  

Is this the workshop for you? 
Absolutely, if: you need help to: 

• Get to grips with the technical and creative basics for being fab on Facebook or Instagram 

• Figure out whom you’re talking to and how to reach them 

 

Slay your social media demons and start showing up in style and wowing your ideal audience.  

Capped at 10 participants per session 

 

Have a plan already? Cool, we'll tweak it til it grows great legs

Planless? No problems. We'll take you from scratch to the starting blocks 
 

5 Marketing planning essentials we’ll get sorted out:
 

1. What are your goals? - We reality check and refine them

2. Who needs what you're offering? We flesh out these very particular humans - how do they think, feel and act?

3. Where do your people look for the help they need? We check you're showing up in the right places and in the right way

4.  How will you capture your ideal clients' attention and imagination and earn their trust? You'll leave with a plan |schedule| fistful of fab marketing activities described in detail with templates and examples

5.  When to evaluate, tweak (or reset) – understand and manage your plan’s life cycle

​

Is this the workshop for you? 
Absolutely, if you're an NFP or community organisation and some or all of the following apply: 
 

• Your marketing goals are shifting | flagging | fuzzy   

• Your ideal clients seem to be evolving |unreachable| unimpressed

• Your social media is sporadic |same same | shouting into the void 

• Your board is bugging you to increase your marketing relevance | reach | results

• You want BS-free fixes for the above things that your small, stretched team of amazing 'do good' humans can actually make happen

 

  

Ready to dedicate half a day to setting your marketing straight and making it sustainable by connecting with the people who need you most .

Searching the Internet – you’ve heard that EVERYTHING’s changing faster than you can say ‘Just Google it’ or ‘Whack it in ChatGPT.’ 

 

Wondering or worrying about what all this mystery and mayhem means for your marketing? 

 

Get answers in this 60-minute Zoom-based webinar hosted by me (Laura) and SEO Copywriter Renee Mariette from Make Words Work.

 

Bring your marketing up to speed on current Search Engine Optimisation (SEO) practices, including AI-driven ones and social media search.

​

What we'll cover:

•  Getting found on Google and across your social platforms - how to attract your ideal audience without relying on paid adverts

• Strengthening your SEO everywhere, - use keyword research and local SEO to create ready-to-go social posts, emails, and lead magnets.

• Getting inside your ideal humans' heads - anticipate their search terms and phrases, and add these naturally and stylishly to your copy

• Connect your marketing so every channel works together, not in silos.

• Learn how to approach AI-driven search so you can adapt as it evolves

• Tools – good finding free ones to simplify SEO tasks like keyword searching or prompting ChatGPT  

 

Is this the workshop for you? 

Absolutely, if:  

• You get your cyber knickers in a knot trying to keep up with everything 'search' - AI, algorithms, and all that jazz    

• You're using SEO titles, descriptions and keywords, but you'd love a health check and an update

• You're curious about AI tools for searching and (everything else), and you're wondering where to begin 
   

Stymied by 'search'? Wondering how to make it work for your business? We'll show you the ropes