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How Much Should I Spend on Marketing? A Practical Guide for Small Business Owners
First up, and sorry, not sorry, there's no one-size-fits-all answer to 'How much should I be spending?' And be wary of anyone who tells you otherwise
Laura Higgins
Aug 204 min read


The Case for Heart-Centred Marketing: Let's stop inflaming the pain points
Marketing mentor Laura Higgins on why and how humane, high integrity, empathetic marketing is good for every kind of business.
Laura Higgins
Jun 166 min read


Mastering Email Marketing
Your subscribers handed over their email address for a reason, so don't let them regret it! The best way to keep them hooked is to offer value they can't find elsewhere.
Laura Higgins
Apr 156 min read


5 Steps to getting AI to give you great information
Save time and stress by generating and structuring ideas and proofreading your draft.
Laura Higgins
Mar 115 min read


Top Tips for Sprucing Up Your Signature Offer
Your signature offer is the heart of your business. Learn how to refresh it with surprising, energising, and reassuring updates that keep cl
Laura Higgins
Dec 11, 20242 min read


How to get great Google reviews!
Who reads Google reviews?
A whopping 81% of consumers, according to this recent survey.
Laura Higgins
Nov 29, 20243 min read
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