First up, and sorry, not sorry, there's no one-size-fits-all answer to 'How much should I be spending?' And be wary of anyone who tells you otherwise

Marketing mentor Laura Higgins on why and how humane, high integrity, empathetic marketing is good for every kind of business.

Your subscribers handed over their email address for a reason, so don't let them regret it! The best way to keep them hooked is to offer value they can't find elsewhere.