Laura HigginsJun 23, 20222 minSetting superb and doable goals for business and marketingPreviously we discussed why we need goals in business and marketing. They help us create a marketing strategy that gives direction, and...
Laura HigginsApr 19, 20222 minContent to show how marvellous you are without the icky sales pitch!User-generated content is a hot trend right now, but it has been here for a long time! When asking people how they found a business, the...
Laura HigginsApr 19, 20222 minProtecting and diversifying your marketing assetsYou have been working for many months or years building and nurturing your social media account/s. People love your content; your...
Laura HigginsMar 6, 20222 minDiscovering clear direction for a connectionMarketing is not a stand-alone component of any organisation or business; it’s inter-weaved with your business strategy, core values and...
Laura HigginsJan 2, 20222 minConnection in marketingAs 2021 drew to a close, the most significant enquiry received from businesses was, “how I will encourage people to come back in person...